Monday, November 10, 2008

et tu, oprah?

The New York times reports that Hearst Corporation is planning to kill O at Home, a spinoff of its insanely popular O, The Oprah Magazine. Word is out that Hearst has cut staff at other pubs as well.
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The problem is not that audiences are shrinking -- They are not. Especially online -- but that advertising revenues are.

Clearly, the readers are out there. So are the writers. But where's the new business model?

photo credit: shannon kelley gould
santa barbara independent

1 comment:

Kelsey Whitman said...

I have to say that I really enjoy Oprah and greatly respect her role in society. She is a great woman, and I don't quite understand why the revenue for the show is a problem. Oprah and her companies are worth so much. How can they want more?