The New York times reports that Hearst Corporation is planning to kill O at Home, a spinoff of its insanely popular O, The Oprah Magazine. Word is out that Hearst has cut staff at other pubs as well.
The problem is not that audiences are shrinking -- They are not. Especially online -- but that advertising revenues are.
Clearly, the readers are out there. So are the writers. But where's the new business model?
photo credit: shannon kelley gould
santa barbara independent
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1 comment:
I have to say that I really enjoy Oprah and greatly respect her role in society. She is a great woman, and I don't quite understand why the revenue for the show is a problem. Oprah and her companies are worth so much. How can they want more?
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