Monday, November 10, 2008
et tu, oprah?
The New York times reports that Hearst Corporation is planning to kill O at Home, a spinoff of its insanely popular O, The Oprah Magazine. Word is out that Hearst has cut staff at other pubs as well.
The problem is not that audiences are shrinking -- They are not. Especially online -- but that advertising revenues are.
Clearly, the readers are out there. So are the writers. But where's the new business model?
photo credit: shannon kelley gould
santa barbara independent