Tuesday, January 13, 2009

so is THIS the new media?

If you weren't confused before about the future of journalism, you will be now:

Just when we thought the journalism biz was heading digital, with no turning back, Wired reports that a startup called The Printed Blog will launch a twice-daily print newspaper that aggregates a selection of ... blogs.

Another way of looking at it: Just when we thought the blogosphere was driving newspapers out of business, along comes a plan to make money off blogs by delivering them on paper. Weird. I mean, Wired. From the article:

“'Why hasn’t anyone tried to take the best content and bring it offline?' said [founder and former business productivity software entrepreneur Joshua] Karp, who thinks print media is far from dying.

“'[For] people around the world, who need to and want to consume information, whether it be in developing countries or emerging countries, newsprint is still going to be a main mechanism for information for years to come,' he said.

"The hope is that the hyperlocal content will attract local advertisers who can spend less to reach out to their target audience. Ads are relatively cheap in comparison ($15-$25) and the paper has already lined up a number of Chicago-based businesses for its debut. It will also host classified ads.

"The first issue is expected to launch on Jan. 27, handed out at three CTA stations around Lincoln Park and Wicker Park in Chicago and one location in San Francisco. A New York edition is due out shortly."

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