Now that politicians have figured out social media, many of them are using facebook, youtube, twitter, etc., to bypass the traditional news media completely and go viral on their own, pushing their messages to exponentially more people -- without the filtering and independent reporting that, in years past, actual journalists provided.
Good for politicians. Not so much for the rest of us. Go here for a good, and thoughtful take on the issue by MediaShift's Alex Kantrowitz. Here's a taste:
The
approach seems to be working for politicians who can effectively grasp
how to communicate via new and social media channels. Publishing on
their own is an effective way for politicians to get a message out
exactly how they want to, said PBS NewsHour political editor Christina Bellantoni.
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
The
approach seems to be working for politicians who can effectively grasp
how to communicate via new and social media channels. Publishing on
their own is an effective way for politicians to get a message out
exactly how they want to, said PBS NewsHour political editor Christina Bellantoni.
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
The
approach seems to be working for politicians who can effectively grasp
how to communicate via new and social media channels. Publishing on
their own is an effective way for politicians to get a message out
exactly how they want to, said PBS NewsHour political editor Christina Bellantoni.
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
The approach seems to be working for politicians who can effectively grasp how to communicate via new and social media channels. Publishing on their own is an effective way for politicians to get a message out exactly how they want to, said PBS NewsHour political editor Christina Bellantoni.“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
The
approach seems to be working for politicians who can effectively grasp
how to communicate via new and social media channels. Publishing on
their own is an effective way for politicians to get a message out
exactly how they want to, said PBS NewsHour political editor Christina Bellantoni.
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
The
approach seems to be working for politicians who can effectively grasp
how to communicate via new and social media channels. Publishing on
their own is an effective way for politicians to get a message out
exactly how they want to, said PBS NewsHour political editor Christina Bellantoni.
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
The
approach seems to be working for politicians who can effectively grasp
how to communicate via new and social media channels. Publishing on
their own is an effective way for politicians to get a message out
exactly how they want to, said PBS NewsHour political editor Christina Bellantoni.
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
The
approach seems to be working for politicians who can effectively grasp
how to communicate via new and social media channels. Publishing on
their own is an effective way for politicians to get a message out
exactly how they want to, said PBS NewsHour political editor Christina Bellantoni.
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
The
approach seems to be working for politicians who can effectively grasp
how to communicate via new and social media channels. Publishing on
their own is an effective way for politicians to get a message out
exactly how they want to, said PBS NewsHour political editor Christina Bellantoni.
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
“If you go through a media filter,“ she said, “you’re getting context and history and criticism and often a competing viewpoint, because that’s how most journalists approach their work.” But, she added, if you can directly communicate, you don’t have to go through any lens at all: “You just put out what you’d like to get out there.”
The approach gives politicians more control, said Bellantoni, who pointed to the early stages of the practice — in 2007 politicians began to put out web videos instead of holding live events for major announcements. “You can take as many takes as you need to make sure it’s perfect before you hit publish,” she said. “Then the press has no way of holding you accountable for that or asking you questions or asking your thoughts because you’ve given them one thing and that’s it.”
- See more at: http://www.pbs.org/mediashift/2013/05/political-medias-new-competition-the-same-people-theyre-covering116#sthash.9DzWKSAO.6PUt8xTa.dpuf
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