Wednesday, April 4, 2012

State of the News Media 2012

Go here for the latest report on the state of the news media. According to the results, technology is driving news consumption. Among the findings:

New research released in this report finds that mobile devices are adding to people’s news consumption, strengthening the lure of traditional news brands and providing a boost to long-form journalism. Eight in ten who get news on smartphones or tablets, for instance, get news on conventional computers as well. People are taking advantage, in other words, of having easier access to news throughout the day – in their pocket, on their desks and in their laps.
The evidence also suggests mobile is adding to, rather than replacing, people’s news consumption. Data tracking people’s behavior, for instance, finds that mobile devices increased traffic on major newspaper websites by an average of 9%.1 The technology may also be spreading this access to groups that were passed over by the first generation of digital. Some rural populations like Native Americans who largely missed the desktop generation, are now moving straight to mobile options that do not rely on broadband access.
Social media are important but not overwhelming drivers of news, at least not yet. Some 133 million Americans, or 54% of the online U.S. population, are now active users on Facebook (out of 850 million monthly active users globally).2 They also spend an average of seven hours there a month, 14 times the amount of time people spend on average on the most popular news sites.3 And the number of Twitter users grew 32% last year to around 24 million active users in the U.S. (500 million total accounts worldwide), the company reports. But the notion that large percentages of Americans now get their news mainly from recommendations from friends does not hold up, according to survey data released here

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