Friday, January 14, 2011

on the one hand...

According to Denver Westword, Denver's alt-weekly, the Denver Post broke precedent yesterday by printing an ad on it's editorial page, something that is Just. Not. Done.

You can figure out why it's verbotin, yes?

On the other hand, there's that issue called survival. Which ultimately takes bucks.

From the piece:

The ad in question touts, a health-care advocacy organization. While health care is a controversial topic these days, the copy soft-sells the message in a way that likely made accepting the ad easy for business types at the Post.

Why did SE2 want the ad on the op-ed pages? "Because policy nerds like us read it and we thought the novelty of an ad in this section would get noticed," the blog item points out.

What think you? What drives the page? Pragmatism or principles?

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