coming to a screen near you

Go here to read about Sports Illustrated's prototype magazine for the web, accessible via Google, and, at least as far as the prototype is concerned, combining pretty much the best of both print and digital journalism. the plan is that both the web version of the magazine and the Google app store from which you can buy it will be ready in the fall. From the story on "All Things Digital":

Sports Illustrated hasn’t come to Apple’s iPad yet, but the magazine is already showing off a new version of its future: A digital version designed with Google in mind.

This one, which Editor Terry McDonell showed off at Google’s I/O developer conference today, looks a whole lot like the one the publisher says it is bringing to Apple’s gadget soon. The real difference here is the way readers/buyers get their hands on the thing: Rather than buying it from Apple’s App Store and downloading it to your iPad, you would access it via your Web browser, after purchasing it from an app store Google manages.

And here's the prototype, which is pretty similar to the prototype SI developed for the iPad: