Friday, June 5, 2009

leads: twittersphere style

Mashable's Ann Handley offers a comparison of twitter to journalism in this post, aptly titled: Everything I Need to Know about Twitter I learned in J School.

It's more about style than substance -- or at least purpose -- which is where the comparison ends. Nonetheless, good points if you happen to be a twit. Or follow one.

Use what you learned about leads, heads and inverted pyramids to make tweets more effective, she writes. Here's an example:

Lead with the good stuff

In journalism, the “inverted pyramid” style places the most important information at the top of any story, and then the ensuing narrative explains and expands on it. In other words, the first paragraph should contain enough information to give the reader a solid overview of the entire story. Approach sharing links or information on Twitter in a similar manner, giving the strongest and most compelling bit in the tweet, and then link to the rest of the story elsewhere.


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