People might be changing their patterns of how they get their news, but not necessarily where, writes Tom Rosenstiel, director of the Project for Excellence in Journalism. Commenting on the latest PEW survey on news audiences -- he calls it "the on demand culture" -- he writes:
"This new culture, however, appears to differ from what some technology pioneers imagined. Citizens are not, generally, becoming their own journalists, replacing news professionals. The numbers for that are strikingly limited.
"Instead, already in large numbers, people are becoming their own editors, checking for news throughout the day, hunting through links and aggregators to find what they want, sorting among many sources, while also looking for overviews of what’s new today—and sharing what they find with friends.
"In short, news consumption is shifting from being a passive act—tell me a story—to a proactive one—answer my question."
He notes that people still rely on traditional news outlets -- but in digital form. Those that generate the highest audiences are still the sites connected to "old brands" and also sites that "aggregate" stories from, well, traditional sources.
The plot thickens. Or does it? And where do blogs fit? Is there a spectrum?
BTW, be sure to check out yesterday's comments and keep the conversation going. I am off to the Sun Valley Writer's Conference -- sure to be a humbling experience. Catch you next week. bk