so not news

In case you missed it, read this piece by Maureen Dowd on James Macpherson, who puts out Pasadena Now -- an online daily -- that is completely outsourced, as in reported and written, by writers in India. FYI: Pasadena is in California.

Words fail.

Writes Dowd:

He said he got the idea to outsource about a year ago, sitting in his Pasadena home, where he puts out Pasadena Now with his wife, Candice Merrill. Macpherson had worked in the ’90s for designers like Richard Tyler and Alan Flusser, and had outsourced some of his clothing manufacturing to Vietnam.

So, he thought, “Where can I get people who can write the word for less?” In a move that sounded so preposterous it became a Stephen Colbert skit, he put an ad on Craigslist for Indian reporters and got a flood of responses.

He fired his seven Pasadena staffers — including five reporters — who were making $600 to $800 a week, and now he and his wife direct six employees all over India on how to write news and features, using telephones, e-mail, press releases, Web harvesting and live video streaming from a cellphone at City Hall. “I pay per piece, just the way it was in the garment business,” he says. “A thousand words pays $7.50.”