Magazines: then and now

Two years ago, Maria Popova put together this look at magazines past, present -- and future, via tablets. At the time she wrote the piece, iPads were still pretty much a twinkle in techno-geeks eyes. Here's how the piece -- which includes a video history of magazines and tablet demos -- begins:

As big proponents of the power of curated interestingness, we have to admit that despite their umbilical cord to the corpse that is the print world, magazines — the best of them, at least — are one of the finest examples of cultural curation. But in order for this editorial-curatorial model to survive and flourish past print, it has to adapt to the platform-blind content ecosystems enabled by technology, while staying rooted in the behavioral and cultural demands of its audience. So today, we’ll try to contextualize all this by looking at the past, present and future of magazine publishing from three different angles, exploring everything from the digitization of print archives, to the emergence of niche, indie titles, to the publishing potential of the iPad.

Bloomberg on journalism

Apparently, New York Mayor Michael Bloomberg is an iPad fiend. So says the New York Observer. Ironically, he's also a fan of paper, and reminds us what will save the publishing industry: Quality, not gadgetry:

"There is something to the content that we’ve forgotten about, and we’ve gotten so carried away with the technology.”

coming to a screen near you

Go here to read about Sports Illustrated's prototype magazine for the web, accessible via Google, and, at least as far as the prototype is concerned, combining pretty much the best of both print and digital journalism. the plan is that both the web version of the magazine and the Google app store from which you can buy it will be ready in the fall. From the story on "All Things Digital":

Sports Illustrated hasn’t come to Apple’s iPad yet, but the magazine is already showing off a new version of its future: A digital version designed with Google in mind.

This one, which Editor Terry McDonell showed off at Google’s I/O developer conference today, looks a whole lot like the one the publisher says it is bringing to Apple’s gadget soon. The real difference here is the way readers/buyers get their hands on the thing: Rather than buying it from Apple’s App Store and downloading it to your iPad, you would access it via your Web browser, after purchasing it from an app store Google manages.

And here's the prototype, which is pretty similar to the prototype SI developed for the iPad: