Showing posts with label The Oprah magazine. Show all posts
Showing posts with label The Oprah magazine. Show all posts

Monday, November 10, 2008

et tu, oprah?


The New York times reports that Hearst Corporation is planning to kill O at Home, a spinoff of its insanely popular O, The Oprah Magazine. Word is out that Hearst has cut staff at other pubs as well.
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The problem is not that audiences are shrinking -- They are not. Especially online -- but that advertising revenues are.

Clearly, the readers are out there. So are the writers. But where's the new business model?

photo credit: shannon kelley gould
santa barbara independent